| Maximize Chemistry by Impressing the Front Office |
When you arrange or confirm an appointment, be sure to use the opportunity to
gather more information. Many people have been able to get job descriptions and
brochures ahead of time simply by requesting them over the phone.
Building chemistry with the front office staff can also make a difference. Can
you guess what percentage of executives say their secretaries influence them?
What do you think? One-third? One- half? Well, about two-thirds of them do.
Not too long ago, I was interrupted by Carol, who stated that Mr. Baxter had
arrived for his two o'clock interview. I had forgotten about the appointment,
and it was a busy day. I immediately asked, "What do you think of him, Carol?"
She didn't say a word. She just gave a thumbs-down signal. That was the end for
poor Baxter. No one ever taught him how important it is to make a positive
impression on the front office staff. I told Carol to have him see one of our
assistants, and to provide her opinion first. So, please be attentive to the
front office staff.
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